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Social Media meets the Oscars- Using Twitter to enhance special events »

Twitter is now being used as a method to discuss special events as they are happening. During this years Oscar broadcast twitter is being used to discuss and evaluate the oscars among thousands of twitter users

By including the phrase “#aa08″ in your tweets or twitter messages a mashup is created with twitter users commenting on the Oscar broadcast. This mashup is created primarily by Twemes

Twemes Oscars 2008

Twemes.com as described from their website: “follows public Twitter.com tweets (messages) that have embedded tags that start with a # character. These are sometimes called hashtags but we like to use the term twemes.

Through the use of twemes, we can all view what people are talking about across the whole Twitter universe.

Twemes.com is particularly useful for keeping up on the real-time activities associated with a live event such as a conference. People who attend an event can choose an obvious tag (i.e., sxsw for South by Southwest) and use this tag as #sxsw in tweets, sxsw in uploaded Flickr photos and Del.icio.us links. “
This is an exciting time in social media watching the medium be defined by not only the tools and their uses but also by watching events such as the oscars and how social media enhances the events and draws participation
Tags: social media, twitter, twemes, oscars, academy awards

How to describe Twitter and why do you Twitter? »

Twitter-2

What is twitter? What is twittering? why do people do this and what type of person is most likely to twitter. Every time I’ve tried to describe twittering and tried to show examples of twitter I’ve gotten blank responses and been labeled as a nut. I have also made the wrong assumption of thinking just because someone is young say in their 20’s is into twittering or understand social media. This is a bad assumption and has even gotten worse responses.

So what is Twitter? what is twittering? why do i do it and why does anyone care or why do I try to recruit people to twitter?

Twittering is defined as microblogging. Microblogging is a form of blogging that allows users to write brief text updates and publish them, either to be viewed by anyone or by members of the social group
These message can be submitted by a variety of means from mobile updates, instant messenging, email, mp3, video or the web

Most microblogging is broadcasted and attracts other users with similar interests. Microblogging is all about self expression. Entries are typically individual commentary on subjects ranging from anything under the sun- many users describe what they are doing at any exact moment from shopping to attending events to deciding what to wear for the evening. Others are more focused and use the service to post links to their sites or draw attention to posts they have made on their websites or blogs. It’s these posts that attract other users with similar backgrounds and interests- these users then decide to follow the posts.

Microbloggers or twitters can friend, follow or fan other account owners to receive updates similar to adding connections on a social network such as facebook.

Users can also direct message one another thru these services or what has become popular direct comments at a particular user by using a @ sign before their username not only to communicate with that user but also highlight the communication with other members of the group

Others uses of twitter

  • Ask questions, advice, directions or for feedback from your group
  • Offer resource information to peers
  • Promote your projects, products and updates
  • Drive awareness to something of interest to a larger community
  • A channel of discovery, trends, sites & breaking news

So with all that said what is twitter and why do i twitter?

It’s a form of self expression I use to communicate with others within my social network. I use twitter to document my life and work and help create a brand for myself for others to see.

A term I just recently became acquainted with is social media optimization which I believe goes hand in hand with microblogging and twitter in general. This is a set of methods for generating publicity through social media.
when you twitter, blog, post pictures or use other forms of social media you are inviting others into your life to view, comment and ultimately approve or reject

When I began researching microblogging I found that what I had imagined was true, microbloggers are not necessary young they are more often male and more affluent than average typically 78% male and 31 years old. These users are typically early adopters on the bleeding edge so to speak.

Now that I have researched my obsession and understand the reasons or at least explanation behind this am I really prepared to explain this to someone now? Only time will tell and I’ll be here to twitter about it :)
Tags: twitter, social media optimization, microblogging, twittering, facebook, social media

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Super Tuesday mashup- innovative use of social media »

Google teamed up with Twitter and Twittervision to offer a unique mashup for Super Tuesday. Tweets related to Super Tuesday were overlayed on a map showing the tweet, the user and their location along with other election related data including videos and actual voting results

This was an amazing use of social media and what I enjoyed the most is for everyone who struggles to explain what social media is and why people use it this is a great example you can point to

twittermashup.jpg

Tags: twitter, twittervision, google maps, super tuesday

Tweeterboard- Conversation Analytics for Twitter »

A new twist on analytics for Twitter- Conversation Analytics.

Instead of measuring visitors to your site, average time spent and other statistics Tweeterboard measures your conversations with other Twitter users and links you provide. These items provide an overall score for your tweets with other users and stack ranks you against others in the twitterverse. This score becomes your reputation

The dashboard displays how often you typically update and your reputation points. In addition you can get details on

  • Gets Love- who do you talk to
  • Gives Love- who talks to you
  • Box Score- a grid of both of the above items
  • Links- links you post on twitter

Tweeterboard

To be considered follow tweeterboard on twitter and your tweets will typically be calculated within a day. Tweeterboard is aware of about 3700 active Twitter users with public updates.

Tags: twitter, tweeterboard

People powered mobile search-Getting answers on the Go… »

mosio_logo.jpg

A new service I just discovered is mosio. It’s a spin on mobile search that is really useful and solves quite a few problems with existing ways to search on your mobile

Most everyone has GOOG-411 programmed into their cell phone. Newer phones all have the ability to browse the internet depending on your level of service but the problem is two-fold- finding answers on the go and taking the time to tap out the sms or search parameters and try to find answers that are quick and display correctly on your mobile phone

I find use in other search services and use them quite often to find people and places in different locales. For example looking for a UPS Store to mail something or what’s the closest Domino’s Pizza . Often times there is a need to find out different tidbits of information when your on the go and need to know.

For example: What time does the Chargers football game start? Who won the academy award for best actor in 1972?

How do I figure out answers to questions like this is a quick and easy manner?

Mosio works on a simple give and take principle:

  • You invite people to your Qniverse (question universe)
  • When you’re mobile and they’re online, they help answer your questions.
  • When you’re online and they’re mobile, you help answer theirs.

It’s totally free and you can ask just about anything- each question you text returns with a maximum of four messages in the answer

In addition Mosio also works with Jott- Jott is a speech to text service that interfaces with different services such as Mosio, Twitter, Tumblr and Google Calendar. So for example you call Jott and dictate your questions, the question is transcribed to text and sent to Mosio then you can receive the answer either by email or text message

Mosio also works with twitter. You follow mosio on twitter at twitter.com/qna and you can direct message your question on twitter either from your desktop or from your mobile client

Tags: mosio, twitter, jott, social media

Circos- a new spin on local search »

southwestseo

Circos is a new style of local search labeled as “me-centric search”. The beta version of the service enables users to search for hotels and restaurants using content aggregated from the likes of blog comments and user generated rating sites

The difference between this type of search and google or yahoo is your searches are based on the opinions of other users. You receive a personalized guide of seemingly trustworthy answers from across the web

For example instead of searching for Mexican restaurants in Phoenix you can search for Hip mexican restaurants in Phoenix or a hotel search can be along the likes of phoenix hotels that are romantic with fitness centers

Each of the results is scored from “A” thur “F” for each search term and how well the description fits for reviewers. You can even validate each one of the results received with the actual customer opinions that make up the individual grade

Several metropolitan areas from Los Angeles to Washington DC are included in this release. After running a few searches
it becomes apparent you might need to tweak your search terms to find exactly what your looking for as well as reading thru the comments to make your determination

I searched for a hip hotel in phoenix and one of the results was the Hilton Garden Inn at the Phoenix Airport. No offense to Hilton or the quality of the property but I don’t think anyone in Phoenix would consider that place hip. When you read thru the comments you see the hip comment comes from complaints from quests about traffic playing load hip hop music at the Waffle House next door

Tags: Circos, me-centric search

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How to post to multiple microblogging services? »

With the release of Pownce I started to wonder how does one post to multiple microblogging services? Do you have to pick one and go with it or can you use one client to post to different services?

Pieces of this have existed for quite a while for example

  • You can update your blog with twitter- there are widgets to show you latest tweets
  • Your twitters can post to your blog automatically
  • Tumblr can access different feeds from twitter, flickr, wordpress and del.icio.us and create posts
  • Jaiku can pull in your tweets and display them
  • You can display twitter and blog posts within Facebook

But the question is now how to create one message and post across several services? This gets a little complicated because each service can have a slightly different feature set for example video or audio in addition to text

Currently there are two solutions I’ve found to this perplexing issue:

Hellotxt
Post to Twitter, Jaiku, Pownce, Facebook, Tumblr, Meemi, Beeraad, Frazr and GoZub all at once. Unfortunately there is not a mobile client but this is a great way to post to multiple services although you could end up double posting. As I listed above you can set up a few of these services to pull from one another. This would be great to use to post to pownce, facebook and twitter together

Helltxt

Workaround with Twitterfeed

Twitterfeed

Twitterfeed is a little utility that can take almost any blog and feed it into twitter. A workaround so to speak is to take the feeds generated from pownce and facebook and use twitterfeed to post to twitter. For example Pownce generated RSS feeds from user’s public time lines. If you have a pownce account typically your feed will be http://www.pownce.com/feeds/public/yourid

I’m sure more solutions to this issue will be forthcoming as most of these services have open API’s and want users to be able to post across different systems

Tags: pownce, twitter, facebook, tumblr, jaiku, microblogging, flickr, wordpress

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Sam’s Club now offers SEO, SEM Services »

Sam’s Club Online Services offers SEO,SEM services to its members on its website.

Search Engine Optimization will run you $25 a month and include

  • Profile creation tool with unlimited updates
  • Profile Distribution to major search engines and online Yellow page directories
  • Hand submission of your website url

Pay for performance will start at $50 and include

  • Campaign setup in google and/or yahoo
  • Ad creation
  • Targeted number of qualified consumers sent to your website each month

No other real specifics besides the above unless you fill out a form or call a toll free number. Looks like its outsourced and doesn’t mention if you have to be a sam’s club member to participate.

While I don’t see this as a bad thing for the industry if small businesses sign up for this thinking they’re getting a great deal only to find out it cost far more than this to run SEO,SEM campaigns or have other bad experiences it makes small business owners less likely to hire firms in the future

Tags, SEO,SEM, Sam’s Club

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Microsoft adExcellence certification program launches »


I have been waiting for this since summer. Microsoft has finally launched their certification program similar to Yahoo and Google

The difference between the Microsoft’s accreditation program and the others is the training is free and it appears to be no charge or minimum advertising spend to go thru the materials and take the test.

The Yahoo program requires $50 to take the training materials and subsequently the testing. This program is currently broken as you can take the test and get a certificate but I have been waiting for months to get my personalized URL to put on my website for others to verify my Yahoo certification

The Google certification on the other hand requires spending $1000 over 90 days plus passing the test to get your certification.

Tags: microsoft adexcellence, yahoo certification, google adsense, accreditation

Southwest SEO picks for October 31st »

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