SouthwestSEO.com

While I was attending the Affiliate Summit West in Las Vegas last month a couple of comments I kept hearing was concerning the exhibit hall and all the exhibitors present…. Unfortunately thats as far as most of the info gets- I decided to change that and put together the list below of each vendor present with a url link to their website.

Costco announced today that it is tightening its policy for return on electronics to 90 days.

Wynn Affiliates - Stay at the Wynn Las Vegas for Free:Karen has announced new “Affiliate Famtours.”… That’s a free stay at the Wynn to let affiliates FEEL the Wynn experience 1st hand.

Poor Poor Michael Gray:According to Google Adwords I’m a pretty poor michael grayHere’s a screen shot from my adwords control panel showing the quality score for my name: According to Google I have a poor quality score for my own name…. Looking at the other sponsored listings we can also see that my high bid places me much higher than the other advertisersThe problem here is while I may be relevant for my name, I’m only important to a small niche of people, the population at large isn’t really interested in me so I have a really low CTR for my own nameNow where this logic falls apart is when I bid on Matt Cutts name I had a much higher quality score and paid less per clickI’m more relevant for Dave Pasternack’s name than my ownI’m more relevant Jason Calacanis name than my ownI’m more relevant for Ted Leonsis name than my ownSo basically what’s happening is because I have a more common name than any of the people above, and there are other more “famous” Michael Gray’s I’m less important, relatively speaking, and forced to pay more for a keyword I that more accurately describes me than one which doesn’t.