Circos is a new style of local search labeled as “me-centric search”. The beta version of the service enables users to search for hotels and restaurants using content aggregated from the likes of blog comments and user generated rating sites

The difference between this type of search and google or yahoo is your searches are based on the opinions of other users. You receive a personalized guide of seemingly trustworthy answers from across the web

For example instead of searching for Mexican restaurants in Phoenix you can search for Hip mexican restaurants in Phoenix or a hotel search can be along the likes of phoenix hotels that are romantic with fitness centers

Each of the results is scored from “A” thur “F” for each search term and how well the description fits for reviewers. You can even validate each one of the results received with the actual customer opinions that make up the individual grade

Several metropolitan areas from Los Angeles to Washington DC are included in this release. After running a few searches
it becomes apparent you might need to tweak your search terms to find exactly what your looking for as well as reading thru the comments to make your determination

I searched for a hip hotel in phoenix and one of the results was the Hilton Garden Inn at the Phoenix Airport. No offense to Hilton or the quality of the property but I don’t think anyone in Phoenix would consider that place hip. When you read thru the comments you see the hip comment comes from complaints from quests about traffic playing load hip hop music at the Waffle House next door

Tags: Circos, me-centric search

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