Ispionage.com is a new pay per click competitive intelligence tool that allows marketers to set up competitive alerts tied to keywords or ads across the three major advertising engines.

When I first saw this tool I thought of keyword elite and all the other keyword tools that have appeared over the past year such as keycompete.com, keywordspy.com and spyfu.com to name a few

At first glance signing up and viewing the training materials it seems this tool handles all aspects of pay per click marketing from generating related keywords to researching competitors and discovering not only other similar ads but the keywords other advertisers as using

Ispionage is broken down into three main areas projects, alerts, and keyword toolsYou create a project to monitor keywords. The free version allows you to get a feel for the system and monitor 35. The keyword tab will tell you how many ads for that keywords across google, yahoo and msn and how many days that particular keyword has been monitored

The strength of this tool is it’s alerting capabilities. You can set up alerts tied to keywords and/or advertisers

For projects you can set an alert when new advertisers that use any of the keywords in your list on all or selected search engines.

• Alerts you to new advertisers in your territory

• Alerts you to URL trademark infringement

• Alerts you to new advertiser ad copy

• Alerts you to new advertiser keywords

You can also set up alerts when selected advertisers add new ads or new keywords. These alerts can be sent up to six different email addresses. You can also set up mobile alerts if you choose

Most tools charged a high monthly fee usually between $39 and $99 a month for a set amount of keywords to monitor

Ispionage.com has three pricing levels from $39 to $79. to get the competitor alerts you must sign up at the $59 a month level

The tool is great for affiliates or search publishers that need to monitor trademark keywords across google, yahoo and msn. The tool sends out alerts when ads appear using the selected keywords. This saves the unpleasant chore of sifting threw the three engines looking for advertisers violating trademark bidding or trying to manually monitoring the three search engines for specific keyword or ad use.

Tags: ispionage, ppc, alerts, ppc competitive intelligence