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Sam’s Club now offers SEO, SEM Services »

Sam’s Club Online Services offers SEO,SEM services to its members on its website.
Search Engine Optimization will run you $25 a month and include

Profile creation tool with unlimited updates
Profile Distribution to major search engines and online Yellow page directories
Hand submission of your website url

Pay for performance will start at $50 and include

Campaign setup in google […]

What’s the secret to finding SEO/SEM jobs? »

Finding jobs in the search industry is sometimes difficult if not impossible. The major job boards like monster, career builder and others are somewhat worthless. I’ve put together a list of seo/sem specific job boards for everyone to try out
Data from MarketingSherpa’s Search Marketing 2007 Benchmark guide finds that SEM professional with zero to one […]

Blogging, Robots.txt and the Supplemental Index »

A minor detail overlooked by most bloggers including myself is proper setup of your robots.txt file with your blog.
Here’s the situation suddenly a lot of your blog posts and indexed pages appear in the supplemental index for no reason. It’s all original content so why is it in the supplemental index?
It turns out Google also […]

Spyfu Beta Users Get 50% Lifetime Discount »

If you were in the Spyfu beta program (which was free) you are offered a lifetime 50% fixed rate discount. Each beta user was emailed an announcement this week detailing the promotion with their own personal code plus 3 codes to distribute to friends
This knocks the price of the subscriptions to

Monthly Subscription $38.50 becomes […]

Spyfu is out of beta- What is Spyfu anyway? »

Spyfu is out of beta! What exactly is Spyfu and why do I need to pay to use it.
Spyfu is primarily for keyword research- keyword research on your competitors and their keywords.
You can search for three types of things- terms, domains and company names.
From there you can drill down into Avg. Cost per click, […]

How to Become a Google Analytics Authorized Consultant »

For the last few days I’ve been searching for info on becoming a Google Analytics Authorized Consultant I’ve seen logos like this on some sites and was wondering what the requirements are

I found the answer on the zoomzoom online marketing blog. The below is the information they received back from Google regarding the program
Thank you […]

How to bring web analytics to life- Robot Replay »

A new beta launched by Robot Replay at the recent Web 2.0 conference is set to put web analytics on fire.
Robot Replay allows you to watch all of a individual users interactions with your website- this includes mouse movements, clicks, keystrokes, scrolling up and down.
This combined with other analytics and heat maps could just […]

New twist on SEO resume! »

This is a quite interesting resume for a search engine optimization position.

Bidding on your own name »

Poor Poor Michael Gray:According to Google Adwords I’m a pretty poor michael grayHere’s a screen shot from my adwords control panel showing the quality score for my name: According to Google I have a poor quality score for my own name…. Looking at the other sponsored listings we can also see that my high bid places me much higher than the other advertisersThe problem here is while I may be relevant for my name, I’m only important to a small niche of people, the population at large isn’t really interested in me so I have a really low CTR for my own nameNow where this logic falls apart is when I bid on Matt Cutts name I had a much higher quality score and paid less per clickI’m more relevant for Dave Pasternack’s name than my ownI’m more relevant Jason Calacanis name than my ownI’m more relevant for Ted Leonsis name than my ownSo basically what’s happening is because I have a more common name than any of the people above, and there are other more “famous” Michael Gray’s I’m less important, relatively speaking, and forced to pay more for a keyword I that more accurately describes me than one which doesn’t.

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